Information Architecture
An information architect is not responsible for the graphic design of your web site; an IA develops the information design. If you need a set of architectural plan to build your house, you need information architecture to build your website.
The goal of information architecture is to make it easy for users to find information on your web site. Organizing functionality and content into a structure that people are able to navigate intuitively doesn’t happen by chance. Most people only notice information architecture when it is poor and stops them from finding the information they require. An effective information architecture comes from understanding business objectives and constraints, the content, and the requirements of the people that will use the site.
Our services include:
Consulting
We analyze goals and strategy for corporate portals and web sites. Conduct user research, stakeholder interviews, and content audit.
We design high-level information architecture, including but not limited to: Structure, Organization, Navigation, Search, Sitemaps, Metadata, Controlled Vocabularies.
This process will help identify how content on your web site should be labeled, organized, navigated and searched.
Workflow Analysis
We develop and document workflows for a variety of web-based processes and applications. This can apply to new systems being developed, or reviewing and improving existing processes.
Workflows apply to any process a user may encounter on your web site, for example: account creation, quote application, contact forms, registrations or sign ups, e-commerce systems, etc.
By reviewing and improving the process you may increase your applications/registrations/sales, etc.
Content Management
A website content management system (CMS) is designed to run in the background of a public website. It allows administrators to edit content through an admin panel that is then shown and displays on the public front end of the website.
Most organizations need a content manager to manage the content of their website themselves. With a content manager, the content owner can access the parts of the site that they own and publish them, often directly to the Web site or staging server anytime. If you don’t have one, we can manage it for you.
Digital Marketing
Website has to be built for traffic, social media, loved by Google and for getting people to take action (fill in a form, phone, send email, sign up or buy a product). You have to be everywhere that people are searching for the solution you offer. You have to be found by the right person at the right time.
Employing social media in the marketing mix is a long-term commitment. Determine why you’re getting on the social media bandwagon and what you want to accomplish with it. The best way to start is to pick manageable channel and measurable goals.