About

Marketing Strategy

Wieke Gur has been active in the marketing space since 1987 with various marketing roles in advertising, banking and publishing industry in Indonesia before she moved to Australia in 1998.

Smart business people know that to succeed, they need a marketing plan. A good one lets you adapt to changing conditions, pursue new markets, launch new products, and present your solution to management. Wieke can help you creating the document you need, either from scratch or refashioned from an existing plan. She will assist you in laying out your goals, defining your value proposition, and establishing how best to reach your target audience.

Information Architecture

Wieke’s passion has now developed into information architecture, digital marketing and all things technology. She perceives information architecture as a way to contribute to better living. Thoughts, ideas, and information are not useful if we don’t share them. She is very passionate about information architecture because IA is the supporting structure that combines art, technology, experience, intuition, creativity and business goals. IA plans and design how to present information you see on the computer screen so that they are easy to find and understand; engaging and compelling.

Content Management

If your company have a website, it needs to be continuously monitored and updated. Manual configuration and updating of Websites can really be a tiresome job. With a content management system, the website owner or non-technical staff can directly edit the pre-defined content on the web pages. This system allows our clients to specify an area in any one of the web page where the clients needs to make the changes without messing the entire webpage.

With so many vendors and products, selecting and implementing a content management system (CMS) can be confusing. Wieke’s job is identifying your business’ actual requirements for a CMS and assisting clients to choose the right CMS.

Location

Based in Perth, Australia and Jakarta, Indonesia, Wieke serves clients throughout the world. She can be contacted at wg@w207.com.